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An email message from Hasselblad USA site (dated June 11, 2005):

Zeiss Ikon Limited Edition Camera - Now Ready to Order!

Thank you for registering your interest in the Limited Edition Zeiss Ikon camera body. Deliveries of this camera are expected to begin in late August and you are part of a select group that has the opportunity to purchase the camera before it is made available to the general public.

The Limited Edition Zeiss Ikon camera is restricted to a world-wide production run of only 1,200 units. This version features a special insignia and ships with an elegant black leather body case with the Zeiss Ikon logo on the top left corner and a 'Limited Edition' logo on the lower right corner. In addition, Hasselblad USA and Zeiss have teamed up to offer a commemorative laser-etched, glass-block paper weight for buyers who register their Limited Edition camera (more details below).

Supplies of the Limited Edition version are very limited and there are nearly 4x the number of registered leads as there are cameras allocated to the U.S. market. If you are interested in purchasing this camera we encourage you to act quickly.

If you are interested just in the camera itself and not necessarily the Limited Edition version, a 'standard' version is expected to begin shipping in the fall without any limit to the stock availability. A black finish version of the body is also planned, but will not be offered in the Limited Edition series (which will be in a silver finish only). More details about this 'standard' version of the Zeiss Ikon body will be forthcoming.

Order Process for the Zeiss Ikon Limited Edition Camera

1) Contact one of the authorized Zeiss Ikon dealers listed below to place your order. Only these dealers are authorized to sell the Zeiss Ikon product line. Please note, orders cannot be placed directly with Hasselblad USA.

2) The dealer will place an order on your behalf with Hasselblad USA, the exclusive distributor of Zeiss Ikon in the USA market.

3) Hasselblad USA will accept orders on a first-come, first-served basis until the number of allocated units has been exhausted.

4) If the order is accepted, the dealer will be notified and the order placed in queue awaiting deliveries of the camera body (deliveries expected to begin in late August).

5) If the order cannot be accepted due to insufficient stock, the dealer will be notified. At this point, you will have the option of changing the order to the 'standard' version of the Zeiss Ikon camera, or canceling the order completely. Please note, the prices of the Limited Edition and 'standard' versions are identical.

Thank you again for your interest in this camera. We'll be using this method of communication to send additional product information in the future and to keep you advised of availability.

Please note, we protect your privacy and will not sell, rent or otherwise distribute contact information to any 3rd party. If you wish to unsubscribe to future Zeiss Ikon news, please click on the Unsubscribe hotlink at the bottom of this email.

[Limited Edition Camera body shown with optional Zeiss Biogon T* 2.8/25mm lens]

Orders for the Limited Edition Zeiss Ikon Camera now accepted at one of these fine dealers

[list of dealers removed]